The BEauty and health community LOuNGes (BELONG) study is being designed by researchers at King's College London in collaboration with hairdressers, clients, and healthcare professionals in the UK. BELONG is an innovative salon-focused health promotion initiative. It aims to positively impact the lives of many women in South and West London by supporting the creation of beauty and health community lounges that facilitate awareness and access to resources that support heart disease and breast cancer prevention.